About White Lily Jewelry

I have been a “fashionista” since my early childhood. I love choosing clothes and jewelry for myself, changing them constantly, trying to combine new colors and shades.

I adopted my style and love for beautiful things and jewelry from my Mother and Grandmother. They always dressed very beautifully and elegant; my mother still just adores beautiful jewelry. I fondly remember how I took her necklaces and rings, tried everything on myself and wanted to imitate her. My mom and grandma also took me shopping all the time and that was my favorite thing to do.

I always felt that I wanted to be part of the fashion industry. This thought never left me, but I connected my life with a no less creative, but more "earthly" profession - I became a journalist. For a long time, I worked in newspapers and on television, but the inner "me" pushed me to start creating something else.

Then there was the way of moving to another country, marriage, a period of adaptation and the birth of a child. I really wanted to break back into the world of creativity, ideas and professional development.

One evening, over tea, while jokingly talking about opening my own jewelry store, my husband said to me: “You have to develop your creativity. I know you can do it." And you know, it affected me. I am extremely grateful to him for believing in me and giving me his support.

The store of "White Lily Jewelry" is not just my brainchild, where I have invested and continue to invest all my power and soul. This is an important stage in my life, my development as a self-sufficient strong woman, mother, wife and daughter. For me, this is an opportunity to express myself, create new, give and multiply.

The name of the store White Lily Jewelry did not appear by chance. Lily is the name of our beloved dog who passed away in 2022. It was a great loss for my husband and me, because Lily was not just a dog for us, she was our friend and family member. She was black in color, but this do not represent the color of her soul. The color white characterizes her kindness, purity of intentions and openness.

White Lily Jewelry mission is to help animals as much as possible. Animals are the most unprotected creatures, many of them being found on the street, abandoned, abused, unfit, unable to stand up for themselves. We want to help shelters with all necessities so that tens of thousands of homeless animals find a home and loving owners. Our Lily came to us from the shelter in 2011. She was found on the street, lost, hungry, scared, but with hope in her eyes. She found a home and people for whom she became the most important member of the family. We dream of building an ideal world, where animals feel happy and protected, have loving homes and are provided with all needs.

I welcome each and every one of you to come along with me and our company White Lily Jewelry on this exciting and interesting journey of the world of fashion and style.

Sincerely yours,

Irina